PSA: How to pronounce Hauppauge

As an owner of the Hauppauge PVR-150, and someone about to embark on a MCE presentation next week, I thought that I would learn how to pronounce the word "Hauppauge".

From Reference.com:

Hauppauge is a US company most known for its WinTV line of TV tuner cards for PCs, but is also a producer of PVR's, digital video editors and digital television products. The company is named after the town of Hauppauge, in which they are based. Hauppauge is pronounced HOP-HOG.