Now That's Product Placement!

On last night's LOST, Hurley was reading a manuscript for a mystery novel that was presumably written by one of the people aboard Flight 815 who did not survive.

Well, looky what's on Amazon (read the "About the Author" in the Editorial Review):

http://www.amazon.com/gp/product/1401302769/sr=1-1/qid=1139457754/ref=pd_bbs_1/002-3377525-3860841?%5Fencoding=UTF8

So, LOST is not using product placement in the form of showing a character drinking Pepsi. It's introducing original works, and then marketing those same products to us consumers in the real world. Brilliant, IMHO!